Our wonderful products

A couple of years ago, we launched a new Glow-in-the-dark range of products, called Glowbiles. Here I shall endeavour to recount various trials and tribulations that we have encountered on our course to national mediocrity. The spark was ignited when a colleague mentioned that his son was scared of the dark and he had to have his hall light on. After much head scratching and research, a compound that could be moulded into plastic and would glow for 8 hours with a minimum charge, was discovered.
What to use it for? Ideas were not in short supply, but money was, so we came up with the idea of a child's Glow-In-The-Dark hanging mobile, which was affordable to any parents, Grandparents, siblings, relatives etc. Great we had a product. We had no money, just something that those who knew about it said they liked it. However, as you are all probably aware, saying something is a good idea and buying it are miles apart. It also looked a bit plain during the hours of daylight, so the idea of having some beads and a birthstone was developed. Then it had to be tested to make sure that it was safe to be sold to children (which turned out to be cheaper than we expected, but took about 2 months longer ).
Having got a product, the real fun then started. How on earth do we get the world know that we may have something that they want. Next time I shall recount some of the "problems" we have/are encountering as we wend our way toward millionairedom (or obscurity, you decide)